NIKE and (RED) are working together to leverage the power of sport to fight HIV & AIDS through a focus on two initiatives: EDUCATION and MEDICATION. 

As a proud partner of (PRODUCT)^RED™, NIKE will contribute 100% of the profits from the sales of (NIKE)^RED laces to the Global Fund and to support football-based programs to help fight AIDS in Africa. 50% will support football-based community programs supported by NIKE. 50% will go directly to the Global Fund which provides medicine and support to those affected.

Nike is committed to providing football-based community programs in Africa that deliver education and understanding around HIV/AIDS. Nike will help effect change now and in the future through community based educational programs that enable young people to make informed decisions, while using sport as a catalyst to engage and communicate to youths.